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Carrie Underwood Using Augmented Reality In Performance Kicking Off Sunday Night Football
For an 11th consecutive season, Carrie Underwood will help kick off the NFL season by starring in a new show open for NBC’s Sunday Night Football debut between the Dallas Cowboys and New York Giants on Sept. 10.
NBC’s show open features an updated rendition of “Waiting All Day for Sunday Night” and a concert performance from Underwood that was recorded at Resorts World Theatre in Las Vegas, where the eight-time Grammy Award winner has an ongoing residency. The performance was interspersed with augmented reality highlights displayed across a halo scoreboard, a “surprise new element” from the country star.
“Once again, the incredible Sunday Night Football team came up with a fresh, exciting visual concept that really gave us a chance to play,” Underwood said in a statement. “I loved shooting the show open again this year at our home away from home, The Resorts World Theatre in Las Vegas, and can’t wait for another season of football!”
Fans can watch highlights from Sunday Night Football’s new show open during the Hall of Fame Game, which is Thursday, Aug. 3, at 8 p.m. E.T. on NBC and its streaming service, Peacock. Sunday Night Football has been primetime’s No. 1 television program for the past 12 years, and Underwood has played a part in that with the memorable song, “Waiting All Day for Sunday Night.”
“We’re thrilled to work with Carrie to capture a new vision for this season’s show open. It sets the tone for the broadcast and pays tribute to the teams, star players and fans in a fun and dynamic way,” Tripp Dixon, creative director of the SNF show open for each of the past 11 years, said in a statement.