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ASM Global Hires Culinary Director & Head Of Procurement
In a move to enhance guest experience, ASM Global announced the appointment of chef James Tagg as culinary director, as well as Mark Chan as head of procurement, both newly created roles.
Tagg, after completing a classical training in his home country of Scotland, traveled the word, immersing himself in the food cultures of South Africa and Australia. For the past 12 years, he was executive chef for UK soccer club Manchester United at Old Trafford stadium, a role that followed previous stadium engagements including Murrayfield stadium in Edinburgh, and Hampden Park in Glasgow.
Chan joins from tech company Rocketeer, “where he has overseen and led on commercial growth across the globe,” according to a press release from ASM Global. Chan used to work alongside chef Tagg at Old Trafford in food and beverage procurement and commercial direction, too.
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Tagg commented, “The opportunity to be the culinary leader across so many iconic venues, with a clear, ambitious and passionate sector-leading food philosophy was irresistible. ASM Global, including the wider catering family of Creative, Genuine and Curious (CGC) will provide me with an environment to thrive and I am looking forward with excitement to being part of a fabulous team that takes food to the next level at every venue, every day.”
Chan added, “The amazing upward trajectory of the ASM Global vision and the opportunity to lead and construct a world class procurement and commercial solution, whilst working alongside trusted industry leaders was simply irresistible. ASM is in a golden moment and I am looking forward to being a part of that and supporting the delivery of best in class, memorable live events.”
Chris Bray, president of ASM Global Europe, said, “A warm ASM Global welcome to Chef Tagg and Mark Chan, in two new roles. As the team evolves further, these roles have been designed to support ASM’s continued goal to elevate and enhance the guest experience. Investment in people is of huge importance to us, and we’re proud to be hiring highly skilled and hugely experienced industry leaders. Everyone visiting an ASM Global venue should leave with memories that last a lifetime, so we’re taking exciting strides and it’s a pleasure to have Chef Tagg and Mark joining us on this journey.”