Master Tour Launches Standardized Tech Packs For Venues


Popular tour management software Master Tour has launched its official venue tech pack as part of the staged release of Master Tour Venue, which will provide touring production teams online access for all venue-related production details.

“This robust tech pack solution is the first of many we are bringing to market to help break down barriers and redundancies to the production space,” Paul Bradley, Founder and CEO of Eventric, says in the announcement. “Venues using our standardized, online tech pack can greatly benefit by managing specs and making data available to the touring world from one centralized secure private link. With our capability to host robust picture and video content, touring pros can grasp a near on-the-ground understanding of what to expect from each venue job site experience.”

Widely adopted by tour managers, Master Tour has built up a robust database of venue information, which it is tailoring specifically to help streamline operators and solve problems for in-house venue production teams and executives. The standardized tech packs are to be followed by additional Master Tour Venue releases, which promise to offer a comprehensive venue event management system.

“We’re not competing with any other venue systems,” Paul Bradley, CEO of Master Tour developer Eventric, told Pollstar previously. “The performing arts centers and the stadiums and arenas certainly have great software used for budgeting, forecasting for contract management, scheduling — certainly for all in the front-of-stage stuff, the consumer-facing and marketing. We’re not getting into that space. We’re staying into our side of the business, which is backstage / operational.”

Master Tour’s standardized tech packs allow venue personnel to claim, verify and manage production details, with 200-plus data fields and supporting video, imagery and large attachments.

“As a former touring production and tour manager, I’ve experienced the complexities and challenges of the event advance process,” explains Mark “Sarge” Yuhas, Technical Director at The Sound, a new amphitheater in Clearwater, Florida, that is part of performing arts organization Ruth Eckerd Hall. “Integrating Master Tour with a standardized venue tech pack will undoubtedly be a game-changer, streamlining operations and transforming how we organize successful events.”

Initial venue onboarding kicked off at the NIVA conference in July and continues through 2023, including a sponsored spot at the VenuesNow Conference in Pam Springs in late September.

The Master Tour team aims to have the 250 venues most frequented by Master Tour touring users as part of this product launch