Polynesian Reggae Group Maoli Signs With 33 & West 

Maoli, referred to Hawaii and Polynesia’s No. 1 independent commercial recording artist, has signed for worldwide agency representation with 33 & West coinciding with strong touring activity this summer.

“Maoli’s extraordinary talent has transcended borders, capturing the hearts of music enthusiasts worldwide,” 33 & West’s Russell Brantley said in the announcement. “Their ability to blend a myriad of musical genres, from Country and R&B to Soul, Acoustic, Rock & Roll, and Reggae, into a unique ‘Country Reggae’ sound, speaks volumes about their artistic prowess. We are thrilled to be part of their next chapter.” In July 2023 , Maoli sold more than 45,000 tickets across four markets in Hawaii, according to the announcement. Those shows included Waikiki Shell in Honolulu, Kona Bowl in Kailua-Kona, and War Memorial in Wailuku.

Upcoming gigs include Holo Holo Music Festival in Wheatland, California, One Love Music And Art Festival in New Zealand, and Jammin Australia and Reggae Festival 2024 in Australia.

Maoli, fronted by singer Glenn Awong,  formed in 2007 and has since performed across the U.S., New Zealand, Australia and the South Pacific.  In 2020 Maoli won group of the year and album of the year for Sense Of Purpose at iHeart’s Island Awards, followed by album of the year and song of the year in 2021.

“I’m elated to join forces with 33 & West as I continue to push the boundaries of my musical journey,” Glenn Awong said in the announcement. “Their track record in nurturing talent and commitment to artistic growth align seamlessly with my aspirations. Together, we are poised to take my music to new heights.”

Founded talent agency veterans JJ Cassiere, Matt Pike and Dan Rozenblum, 33 & West’s roster includes Santa Fe Klan, Dance Gavin Dance, and Devo; comedians Eddie Griffin, Eric D’Alessandro, Kev Herrera, Masood Boomgaard and film directors including Julie Pacino and SpiderOne, among others.