Festival giant Danny Wimmer Presents announced four new hires August 31.
Industry veteran Elizabeth Harsh brings more than 17 years of experience to her role as executive vice president of brand and experience. She joins DWP from Cast & Crew, a entertainment industry payroll and financial services firm, where she served as vice-president of brand, marketing and communications. Prior to that, she was senior director of fan experience and product marketing for Ticketmaster. She has also held roles with The Walt Disney Company, Fiji Water and MySpace. Her role “involves driving strategic planning and brand architecture, amplifying connected touchpoints and brand storytelling to create unforgettable fan experiences,” according to a press release.
Johnny Firecloud is DWP’s new director of digital communications. Bringing 24 years of editorial development and media production expertise, Johnny Firecloud assumes the role of Director of Digital Communications. Firecloud has a background in music journalism, event production and content strategy, with companies including Crave and StackCommerce.
Anson Li joins DWP as the director of insights, leading the data and marketing technology teams. With more than 10 years of marketing and data experience spanning different industries, Li’s accomplishments include acquiring over 2 million new customers in less than 1.5 years for streaming brands at Chicken Soup for the Soul Entertainment.
As the guest services manager at DWP, Britten Stephenson will collaborate across departments to develop and implement a guest service program, driving ” the menhancement of the festival experience, particularly for premium fan moments, including VIP,” according to a release.