ASM Global Named Operator Of Dubai Conference Centre

C3 Lobby Rendering
C3’s lobby. Rendering.

ASM Global has secured venue operations and management rights for Dubai’s Connect Conference Centre, known as C3, becoming the second addition to the company’s Dubai portfolio, which also includes Coca-Cola Arena, which opened in 2019.

According to a press release sent out by ASM Global today, C3 “joins what is already the largest portfolio of conference and convention centres on Earth.”

Situated within Expo City Dubai, C3 has been repurposed from the Opportunity Pavilion built for the Expo 2020.

See: Pollstar’s 2023 Middle East Focus

It caters to a wide range of events, ranging from summits, conferences and meetings to dynamic live-entertainment shows, and exclusive corporate events. Next up are a variety of meetings, conferences and cultural gatherings as part of the upcoming COP28, which will take place at Expo City Dubai, Nov. 30-Dec. 12.

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai, said, “A distinctive, adaptable space, C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more exciting options for business, entertainment and community events at Expo City Dubai. The Opportunity Pavilion was a popular destination during Expo 2020, and we look forward to seeing it come to life again as a lively hub in our growing city.”

Harvey Lister, ASM Global’s APAC chairman and chief executive, said, “This endeavour underscores ASM Global’s unwavering commitment to furthering our presence in the MENA region. Our pursuit aligns seamlessly with the UAE’s consistent expansion and pursuit of excellence within the live-event sector. As pioneers in recognizing this potential within a rapidly expanding complex, we eagerly anticipate continued growth opportunities.”

Lister added, securing the management and operations rights for this venue set the stage for the upcoming expansion plans within Expo City Dubai, and paved the way for the broader growth strategy within the UAE and the Middle East.

Other Middle East venues operated by ASM Global include Shakir’s Exhibition World Bahrain, Jeddah Arena Airport City and International Convention Centre Jeddah Airport City.

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