OVG To Help Spur Bookings At San Antonio Arena

The parent company of the NBA San Antonio Spurs is partnering with Oak View Group on a booking deal to bring premium content and streamline venue operations at Frost Bank Center. Oak View Group is parent company to Pollstar and VenuesNow.

Spurs Sports & Entertainment announced the multi-year partnership on Wednesday. In addition to 18,500-seat Frost Bank Center, the deal also covers 10,000-seat  Freeman Coliseum.

The Spurs in August introduced Frost Bank as the new naming rights partner for their home arena, formerly known as AT&T Center. Frost Bank is the Spurs longest-tenured partner and bank, with the relationship dating back 50 years.

Casey Heverling, senior vice president of facilities for SS&E, noted in a news release that the company has been a part of the Oak View Group Arena Alliance “and greatly benefitted from the resources provided.”

“In an effort to enhance our entertainment offerings, we’re bringing Oak View Group on site here in San Antonio to strengthen our bookings and increase opportunities for our guests,” he said.

“We are excited to partner with SS&E in identifying and securing new exciting live event opportunities for San Antonio,” said
Peter Luukko, co-chairman at OVG360, said the deal will help showcase the San Antonio region as “a great entertainment destination.

“We look forward to working closely with Casey and his team,” he said in a prepared statement.

Oak View Group, which specializes in venue management and hospitality, will also assist SS&E with marketing of the venue. The company, which owns VenuesNow, has similar booking partnerships at Thompson-Boling Arena on the campus of University of Tennessee in Knoxville; CHI Health Center in Omaha, Nebraska; Bon Secours Health Arena in Greenville, South Carolina; Spokane (Washington) Arena; and Hertz Arena in Estero, Florida, near Ft. Myers.

OVG’s Arena and Stadium Alliance is a collection of the top 38 venues in North America that provides a united platform for booking, content development, procurement and sponsorship sales opportunities.

In Texas, Oak View Group manages and operates Moody Center on the campus of the University of Texas in Austin; Ford Arena at Ford Park Entertainment Complex in Beaumont; American Bank Center Arena and Selena Auditorium, both in Corpus Christi; the Cotton Bowl, Arena at Kay Bailey Hutchison Convention Center and Fair Park Coliseum, all in Dallas; Fertitta Center, Cougar Softball Stadium, Darryl and Lori Schroeder Park, and TDECU Stadium, all at University of Houston; Marvin and Laura Berry Pavilion at Richard M. Borchard Regional Fairgrounds in Robstown; and Hill County Youth Events Center and Outdoor Arena in Kerrville.