Wasserman Music Lands Central Cee For Worldwide Representation

Central Cee performs on Day 3 of Leeds Festival 2023 at Bramham Park on Aug. 27 in Leeds, England. (Photo by Matthew Baker/Getty Images)

Wasserman Music announced Monday that young British rapper Central Cee signed with the global agency for worldwide representation. The signing of the rising trap rapper follows a label bidding war that resulted in the artist agreeing to a joint venture agreement with Columbia Records and Sony Music UK.

Central Cee cemented himself as one of the biggest stars in the British hip-hop scene when his first mixtape in 2021, Wild West, debuted at No. 2 on the UK Albums Chart and his follow-up, 23, debuted at No. 1 the following year. Central Cee has garnered more than 30 million monthly listeners on Spotify and became the first British rapper to reach over 1 billion streams on the music streaming platform in a single year.

The 25-year-old London native collaborated with Drake over the summer on the freestyle track “On The Radar” and joined the rap superstar’s “It’s All a Blur Tour” as a supporting act for 16 dates. Central Cee recently performed at several major festivals and had a successful run of headline shows across Europe, Australia and North America over the past year. The British rapper played a sold-out show Big Night Live in Boston, Massachusetts, on Feb. 22 that moved 1,700 tickets and grossed $42,011, according to the Pollstar Boxoffice.

Central Cee is represented by Brent Smith, Lauren Marker, Tom Schroeder and Jesse Fayne of Wasserman Music, which boasts a loaded hip-hop roster that includes Drake, Kendrick Lamar, SZA and Childish Gambino.