Rolling Loud Makes Naming Rights, Merch Deal With Pro Basketball Team

Hip-hop mega-festival and culture brand Rolling Loud has made a deal with Overtime Elite basketball league that will see a Los Angeles basketball team now known as “Rolling Loud.”

Along with the announcement of the team, Rolling Loud and Overtime Elite will launch new merch, with jerseys, logos and other designs inspired by the team’s fresh new look.

Rolling Loud is the first brand to make such a deal with an Overtime Elite team.

“The sport and spirit of basketball is an important part of the Rolling Loud experience, so we’re excited to expand that connection beyond the festival grounds with Overtime Elite,” Rolling Loud co-founders Matt Zingler and Tariq Cherif said in the announcement. “We’re proud to join with this exciting new league and help support the next generation of athletes in Los Angeles — our second hometown. Rolling Loud x OTE, lfg.”

Overtime Elite is an eight-team professional basketball league feature 16- to 19-year-old domestic and international players. Most games are played at OTE Arena in Atlanta, a 100,000-square foot facility that seats 1,300 people.

The league’s inaugural season took place in 2021.

Rolling Loud sponsored OTE’s playoff semifinals last season, which featured a performance by Florida rapper Luh Tyler, and released a merch capsule for the event.

Rolling Loud California returned to Los Angeles in 2023, featuring Travi Scott, Future, Playboi Carti and other hip-hop stars at the SoFi Stadium grounds in Inglewood, California. The festival returns for 2024, although dates and lineup have not been announced yet.