J. Cole Announces Dates For Dreamville 2024

A snapshot of Dreamville Festival 2023, which welcomed 100,000 attendees from around the globe. The event featured J. Cole, Drake, Usher, Burna Boy, Lil Durk, Ari Lennox, Summer Walker, J.I.D, Glorilla and more. (Photo by Sam Shapiro Media / courtesy Dreamville Fest)

J. Cole and his Dreamville team have unveiled dates for the 2024 edition of his curated fest, Dreamville Festival – set for April 6-7 in Raleigh, North Carolina, at Dorothea Dix Park.

The lineup is yet to be announced. As for the ticket onsale, fans who sign up for the Dreamville e-newsletter and SMS text subscribers will get first access to an early-bird ticket sale that “will kick off in the coming days.” Visit www.DreamvilleFest.com for more info. 

The 2023 fest was Dreamville’s most successful to date, with 100,000 attendees. The team points out that attendees hailed from all 50 U.S. states and 23 countries across four continents. The event featured J. Cole, Drake, Usher, Burna Boy, Lil Durk, Ari Lennox, Summer Walker, J.I.D, Glorilla and more. 

“Dreamville Fest 2023 was a major cultural moment for the spring festival season. We had amazing performances from some of the biggest artists of my generation, and we plan to bring that same energy in 2024! Lineup coming soon,” Dreamville Festival Co-Founder and President Adam Roy said in a statement. 

Drake and J. Cole take the stage at Dreamville Festival 2023 on April 2, 2023. (Photo via Izzy Nuzzo Photo / courtesy of Dreamville Fest)

Cole grew up in Fayetteville, North Carolina, about an hour outside of Raleigh. The festival grounds of Dorothea Dix Park boast “300 acres of wide-open fields, skyline views, rolling meadows, and shady tree groves.”

The debut of Dreamville Festival was supposed to take place in 2018 but it was canceled due to Hurricane Florence. The inaugural festival was finally held in 2019 to great success with more than 40,000 attendees, and another show was planned for the following year. However, the coronavirus pandemic forced the organizers to postpone the event in 2020 and 2021 before making a comeback this year.

Roy spoke to Pollstar earlier this year for our special festival issue. 

“It feels as though some festivals might try to fabricate the culture but aren’t necessarily living and breathing it day-to-day. Plus, an artist curating their own festival isn’t as easily swayed by outside influences or short fads – an artist sticks to what they know and love, and that vision is reflected in the unique lineups and performances you see come together at Dreamville. It’s not a response, but a reflection of our identity and that of our fans,” he says. “When Dreamville asks an artist to join the lineup, those acts ultimately bring that much more energy to their show not because they are obligated to, but because of the artist-to-artist appreciation. It brings a different atmosphere to the type of performances not seen at other festivals.”

Cole’s “The Off-Season Tour,” which featured shows in 17 cities, earned the Best Hip-Hop Tour honor at the 2022 Pollstar Awards.

Cole has sold an average of 7,490 tickets per show with an average gross of $479,904 based on 212 headline reports submitted to Pollstar.