PRG Names Ariane Coldiron SVP Of Corporate Events

Ariane Coldiron

PRG (Production Resource Group) has hired Ariane Coldiron to serve in the role of Senior Vice President, Corporate Events. She is based in Dallas. This week’s announcement from PRG – which describes itself as “the world’s leading provider of production solutions for entertainment and live events” – notes that Coldiron will report directly to CEO Stephan Paridaen.

“Ariane’s extensive industry experience has uniquely equipped her for success in this key role,” Paridaen said in a statement. “She is a well-known and much-respected figure in the corporate events space, with long ties to agencies and show organizers. We are excited that she will lead our presence in this market.”

Coldiron, who will head the Corporate Events division, most recently worked at Freeman as the SVP, Brand Experience. She spent nearly a decade at the trade show, exhibit and event company, handling duties including driving “the company’s highly successful agency business [and] developing and implementing go-to-market and long-term strategies while managing a large and complex portfolio of accounts including industry giants like Google, SalesForce, Sage, and HP.” Her resume also includes time at Jack Morton, InVision Communications, and TBA Global Events. 

Coldiron said, “No other provider in the corporate events industry can provide such a full suite of technical production services or deliver them with such a consistent standard of excellence. The possibilities for growth are wide open, and I look forward to working closely with our team to realize them”

Lauren Hendricks, SVP of Sales & Business Development; Carter Dunham, VP of Sales; and Max Brown, Senior Director of Project Management will report directly to Coldiron.  

As part of Pollstar’s 2022-2023 Concert Support Services directory, writer Wendy Pearl profiled how PRG lit up Coldplay “Music of the Spheres World Tour.” The trek has been lauded for its video innovation and commitment to sustainability. At the forefront is Production Resource Group (PRG), which provided the video including all the structural LED screens, scenic elements, camera/media server and switching package to control all the screen content.

Executive Profile: PRG Lights Up Coldplay’s ‘Music Of The Spheres’ Stadium Tour