JYP Entertainment, a Korean conglomerate recognized as a leader in K-pop, announced a multi-year global strategic partnership with Live Nation Monday.
LN will produce tours for JYP’s entire roster which includes TWICE, Stray Kids, ITZY, Xdinary Heroes (XH), NMIXX as well as up-and-coming talent. The partnership formalizes and expands an existing relationship. as the companies have already promoted and produced tours together during the past several years.
JYP Entertainment’s artists have made history with numerous highly successful world tours, produced by Live Nation. TWICE became the first-ever K-pop girl group to headline in both NFL and MLB stadiums with sold-out shows at SoFi Stadium in Inglewood, California, and MetLife Stadium in East Rutherford, New Jersey.
The group is currently on their fifth and largest world tour to date, “READY TO BE,” with 44 shows across 25 cities around the world. Two sold-out nights at Toronto’s Scotiabank Arena in July grossed nearly $3.3 million on a combined 25,146 tickets, according to Pollstar Boxoffice reports.
Stray Kids have also solidified themselves as a global sensation with their second world tour “MANIAC,” concluding with a total of 42 shows in 18 cities across North America and Asia. During that tour, Stray Kids became the second K-pop boy group in history to perform at a stadium in North America, with two sold-out shows at Los Angeles’ BMO Stadium. Two sold-out nights at Atlanta’s State Farm Arena grossed more than $2.55 million on 23,019 tickets, according to Boxoffice reports.
JYP, founded by proto-K-pop star JY Park in 1997, is increasing its global footprint, having already expanded a partnership with Republic Records.