ASM Global Makes Three Appointments In The Nordics

Ekman Yngvesson Laturnus

ASM Global has announced three new appointments as part of its expansion in the Nordics.

Tobias Ekman joins ASM Global as general manager for four arenas in the Stockholm Globe District, including the 30,000-capacity Tele2 Arena, and the 15,000-capacity Avicii Arena, which is about to close for a full year for complete renovations in 2024. The plan is to reopen in January 2025.

Meanwhile, Tele2 Arena has a packed 2024 ahead, including sporting events from Sweden’s biggest soccer clubs Hammarby and Djurgården, as well as music concerts from the likes of The 1975, Rod Stewart, and John Mayer.

Ekman, who takes on his new role effective January 2024, is currently CEO of artist and promoter agency Jubel, and joins ASM Global with vast experience in the live entertainment industry, including senior commercial roles for Live Nation in Sweden and the U.S.

See: Legends To Pay $2.4B-Plus For ASM Global, Sources Say

Michael Yngvesson is appointed general manager of Sweden’s 50,000-capacity national stadium, Friends Arena in Stockholm, while continuing his role as operations director for ASM Global in the Nordics.

Yngvesson joined ASM Global almost one year ago with many years of leadership experience, having held a number of senior positions in sales and operations across multiple industries. Yngvesson starts his new role in January 2024, in what looks to be “a bumper year for the venue,” according to a press release announcing the appointments, with shows from Taylor Swift, and Bruce Springsteen, festivals like Melodifestivalen, the Sweden International Horse Show, as well as hosting games from soccer club AIK, and the Swedish FA.

See: ASM Global To Develop Helsinki Event Grounds

Editorial Use Only credit Flow Festival Flow Festival C KoptercamPetri Anttila
This year, ASM Global entered Finland, taking on operations at the iconic Kulttuuritalo, as well as exploring the future development of the Hanasaari power plant area, home to Flow Festival, pictured. (Picture courtesy Flow Festival, Koptercam, Petri Anttila)

David Laturnus comes on board in a newly-created role of F&B director Nordics. ASM Global is currently operating eight arenas, stadium and theatres in Sweden and Finland, “with further anticipated expansion in the region,” according to the press release.

Laturnus, who has worked in most of Stockholm’s arenas and stadiums, most recently as managing director for the F&B operator Five Moments, joins ASM Global effective April 2024. He will oversee all aspects of F&B operations in the region, whilst developing “the very best customer experience, reimagining what’s available to customers from the concourse, to restaurants, bars and premium.”

Marie Lindqvist, SVP operations Europe at ASM Global, commented, “I’m delighted to welcome three such highly-experienced and widely-respected industry leaders to the ASM Global team as we enter a period of business growth in the Nordic region. This is an important market for us, and since expanding further into Finland just this year, it’s an exciting time with a series of major projects in the pipeline including the redevelopment of Avicii Arena and Annexet, new naming rights partners, our move to bring F&B in house, the development of new content and of course along the way, further elevating the fan experience.”

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