Zach Bryan, Bud Light Team Up For ‘Backyard Tour’ Kickoff Super Bowl Weekend

2023 Pilgrimage Music & Cultural Festival Day Two
Zach Bryan performs onstage for day two of the 2023 Pilgrimage Music & Cultural Festival on September 24, 2023 in Franklin, Tennessee. (Photo by Jason Kempin/Getty Images for Pilgrimage Music & Cultural Festival)

Bud Light will launch the second edition of its Backyard Tour during Super Bowl LVII Weekend in Las Vegas with one of country’s hottest stars.

Zach Bryan will perform at The Chelsea at the Cosmopolitan in an intimate show February 9. Similar to other Bud Light activations — Lady Gaga’s tour of dive bars, for example — ticket prices will be low ($20) and limited (and restricted to 21-and-ups).

Fans can visit to pre-register and learn more information about the show.  

Bryan — who came from a military family and served eight years in the Navy himself — and Bud Light also announced an “integration” with Folds of Honor, a non-profit that provides educational opportunities and scholarships to spouses and children of service members and first responders who were hurt or killed while serving.

“I’ve been drinking Bud Light since I was old enough to drink and partnering with them now after all the songs I’ve written while swigging them is full circle for me,” Bryan said in a press release. “When Bud Light asked if I would be involved, I didn’t hesitate after I learned the immense amount of support going into Folds of Honor, fallen service members, first responders’ families and loved ones. It is a privilege and honor to provide help in any way to veterans and all the people who make this country as great as it can possibly be.” 

Throughout 2024, Bud Light plans to bring the Bud Light Backyard Tour stages to the biggest country music events and festivals across the country, including Stagecoach, CMA Fest and more.  

Bryan, who is represented by WME, moved rapidly into arenas — he sold-out Las Vegas’ TMobile Arena ($1,734,622 on 18,398 tickets August 19, according to Pollstar Boxoffice Reports) and Los Angeles’ Arena ($1,524,794 on 16,751 August 23) — and will be in stadiums in 2024.