Daniel McCartney, Brandon Frankel Join 33 & West Agency

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Talent agency veterans Daniel McCartney and Brandon Frankel have joined independent agency 33 & West, respectively as music agent and tour marketing and branding lead.

“We’re thrilled to welcome Daniel and Brandon, two highly-regarded talents with outstanding track records in the industry,” said JJ Cassiere, Co-Founder of 33 & West. “Their skills and relationships will allow us to accelerate careers for clients at any level through innovative touring strategies and partnerships.”

McCartney joins the Los Angeles-based agency from UTA, where he worked with artists including Young Thug, Demi Lovato, Burna Boy and grandson. His client roster was still being confirmed at press time.

“I’ve long admired what 33 & West have built and was so impressed with their success and growth in only a few years,” McCartney said in the announcement. “For an independent agency to do full-service (music, touring, film, TV, comedy), it allows us to compete at a high level, which is something important that our clients need and we are able to provide them with the services needed to succeed. I didn’t hesitate to join a team so passionately devoted to every client’s vision and growth.”

Frankel, whose experience includes time at CAA, The Windish Agency and Paradigm over a nearly 20-year career, will lead 33 & West’s tour marketing and branding division, supporting the 33 & West client roster, which includes Santa Fe Klan, Dance Gavin Dance, and Devo among others.

“I couldn’t be more excited to join 33 & West, an agency so deeply committed to the long-term visions of their clients,” said Frankel. “I look forward to collaborating with our stellar team to create opportunities that spotlight artists at key career moments.” He adds, “From my previous working relationship with JJ, I know his work ethic and passion. I’ve been following this agency since inception and it is an exciting time to fully propel this critical service to the agency.”

33 & West was founded in 2018 veteran talent agents JJ Cassiere, Matt Pike and Dan Rozenblum, with current clients including Santa Fe Klan, Dance Gavin Dance, Maoli, and Devo; Comedians Eddie Griffin, Eric D’Alessandro, and Masood Boomgaard; Film directors Julie Pacino and SpiderOne, among others.