CTS Eventim & Walter McDonald Launch The Touring Co. In The U.S.

Walter McDonald, MD and co-ownder of The Touring Co.

CTS Eventim is expanding its U.S. business by joining forces with Walter McDonald to form The Touring Co.

McDonald will lead the new business, which CTS Eventim described as “a boutique live entertainment company,” as CEO, as well as a minority stakeholder. He joins from Outback Presents, where he previously led the touring division.

The Touring Co. “will allow CTS Eventim to strengthen its position in the US touring market and further afield,” the press release announcing the new business reads, with McDonald as “the creative and entrepreneurial force driving the development.”

The Touring Co. brings CTS Eventim’s worldwide network of active promoters (Eventim Live) up to 39. Number 37, and 38 were also a U.S. businesses: Mammoth and AG Entertainment Touring, which both entered into a strategic partnership with CTS Eventim in March this year.

See: Mammoth, AG Ent. & Eventim Live Join Forces

Klaus-Peter Schulenberg, CEO of CTS Eventim, commented, “North America is the largest market in the live entertainment and ticketing business. Increasing the presence and reach of the Eventim Live network in the U.S. market is a crucial component of our ongoing global expansion strategy. We are looking forward to launching an exciting new venture in collaboration with Walter and his team within this industry.”

McDonald added, “This partnership with CTS Eventim is an incredible opportunity. I am thrilled to launch this venture as a new member of the Eventim Live network. I couldn’t be more excited about the extraordinary possibilities ahead, and I have no doubt we are going to build something truly special.”

Eventim Live MD Dr. Frithjof Pils said, “As live entertainment continues to grow and evolve globally, it is crucial to empower the next generation of promoters. We need fresh ideas and perspectives, and people like Walter play a pivotal role in shaping the future of the industry. Walter is a confident and capable entrepreneur and will significantly enrich the Eventim Live network.”

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