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ASM Global Appoints Andy O’Sullivan As CEO Olympia London
Andy O’Sullivan has joined ASM Global from Tottenham Hotspur Stadium, taking on the role of chief executive officer of Olympia London.
O’Sullivan, a veteran of the venues business and 2023 Pollstar and VenuesNow Impact International honoree, joins ASM Global “at a transformative time for Olympia London, a historic London landmark which sets the standard for conferences, conventions and exhibitions through its longstanding best-in-class reputation,” according to a press release announcing the appointment.
Previously vice president for IMG’s European Stadium & Arena business, O’Sullivan has worked on many global events and world class venues including the opening of Wembley Stadium, delivering $1 Billion in sales through Club Wembley, “a global first,” according to the release.
His most recent role has been venue director of Tottenham Hotspur Stadium, the home of Tottenham Hotspur Football Club, Oct. 2012 until Dec. 2023, where he oversaw the delivery of the venue’s guest experience, and “transformational business change” from the old building, White Hart Lane, to Tottenham’s new home. O’Sullivan was instrumental in the design, development, mobilization and commercialization of the state-of-the-art building, something, he’s taken “immense personal pride in,” as he told VenuesNow recently.
O’Sullivan begins his new role as CEO at Olympia London on Jan. 11, 2024. He succeeds Julie Driscoll, who took on the CEO job in Nov. 2022, but has left to take on the role of Hyve Group’s executive vice president.
Olympia London, has been a cultural and architectural landmark since opening its doors in 1886. In recent years, it has attracted more than 1.6 million visitors and over 200 events annually. ASM Global took over operations of the building in early 2022.
See: ASM Global Appointed To Manage Olympia London
Commenting on O’Sullivan’s appointment, ASM Global Europe president Chris Bray said, “We are delighted to have Andy join our team, particularly at this pivotal moment for Olympia London as it takes great strides towards an incredibly exciting future. Andy comes armed with exceptional experience, knowledge of the industry and proven track record for commercial success. He also shares in our ambition for the future and growth of Olympia London so I have no doubt that he will bring tremendous value and vision to the venue.”
O’Sullivan said, “I’m incredibly excited to be joining such a transformational project at such a critical time, one that’s taking shape right here in London! It will be an incredible new landmark destination for the city, that will help to reshape the way we see and interact with conferencing, exhibitions, and the creative arts industry. I’m pleased to be joining the Olympia London and ASM Global family to develop what will be a showcase for the world.
“I have a real passion for creative disciplines, and it’s not often one gets to be involved with art, dance, theatre, and music at the same destination. It will be groundbreaking, something I know I’m really going to enjoy. Not to forget the amazing heritage Expo Halls that the wider estate will be built around – imagine a day or weekend in London where you get to create, learn, work, dine, stay and play – a real chance to celebrate heritage, whilst embracing big change, it will be truly breathtaking!”