2024 Predictions For The Music Biz

Following a massively successful year with record-setting box office tallies and Taylor Swift’s highest-grossing tour of all time  — what’s next for the live biz in 2024? Pollstar’s editorial staff offers predictions.

Live Growth Spurt May Slow
The live industry saw unprecedented growth in 2023 with a massive 46% growth YoY for the Top 100 Tours, according to Pollstar Boxoffice reports. 2024 should be another strong year — but perhaps not a great one. Though the U.S. economy showed promising signs with GDP increasing 4.9% in Q3, the total household debt spiked to $17.29 trillion, according to the Federal Reserve, though inflation continues to outpace salaries. Consumers may think twice before clicking the checkout box and adding another credit card charge, which may decrease ticket sales following live’s record-setting year.  – Oscar Aréliz

Reunions, Farewells & Mega-Fests
It’s hard to put the genie back in the bottle, so the industry as a whole will get creative to continue the upward momentum of recent years. Expect more seemingly unlikely reunions, farewells that may not actually be final (cough, cough), and additional legs of tours that seemed like one-time affairs. Also, don’t be surprised if the mega-festival trend (When We Were Young, Power Trip, etc), continues to gather steam to the point of becoming a whole new category of yearly event.  – Ryan Borba

Ticketing: Same As It Ever Was
With mounting public pressure, grandstanding politicians and supreme supernova demigoddess Taylor Swift aligning for the cause of ticketing reform, in the coming year one can expect little to change. That’s because tickets are money, whether artists, their teams, promoters, venues or ticketers keep prices low, outsmart bots, include all-in pricing, shut out the secondary or sell on the side, capitalists always gonna capitalize. – Andy Gensler

Sphere’s Innovations Break Out
Many of the innovations that make Sphere so groundbreaking are likely to start trickling out to the world. Don’t expect to see 16K LED screens that stretch around concertgoers at your local arena any time soon, but it’s not a stretch that the beamforming sound system Holoplot created for Sphere becomes scalable enough for broader expansions and artists who already embrace innovation are likely to make bids at recreating Sphere’s already legendary immersive experience at other venues (as best they can). – J.R. Lind

More Protest Songs
More artists will pen anti-war songs, including showing support for innocent civilians in various conflicts. We’ll also hear other politically-minded songs, such as tunes concerning women’s rights — along with more live events booked to benefit those in need and support causes near and dear to artists’ hearts, like 2022’s Love Rising Nashville organized in support of the LGBTQ+ community. Plus, it’s an election year. – Sarah Pittman

Indies Go Back To The Future
Independent operators may remain fiercely competitive but, with the establishment of trade groups NIVA and NITO, a greater spirit of collaboration has emerged in the wake of COVID. In some cases, onetime rivals – including clubs and promoters – are teaming to share resources to lift all boats, while Brian Becker’s LiveCo brought together five indie promoters to expand existing partnerships with entertainment platforms to create new, innovative projects. Expect this trend to continue.  – Deborah Speer

Cloning Technology Arrives
Insomniac Events founder/CEO Pasquale Rotella manages to find a scientific breakthrough getting one step closer to cloning himself by 2030. This opens doors for agents and promoters to attend all their events at once, and for artists to play multiple shows at the same time. – Ariel King