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Oak View Group Partners With Birmingham City Football Club
Birmingham City Football Club and Oak View Group (OVG) Europe Ltd. today announced that they’ve entered into a multi-year partnership.
Under the terms of the agreement, OVG (Pollstar’s parent company) will work with the tradition-rich club to develop a long-term strategy to maximize the commercial value of St. Andrew’s, the club’s home stadium, as well as the club’s training grounds; create a new commercial framework for future infrastructure projects that the club’s owner, Knighthead Capital Management LLC (Knighthead), is committed to delivering; and be responsible for driving additional relationships with global partners who want to be part of the exciting journey the Club has embarked upon.
Birmingham City CEO Garry Cook commented: “It is very important for Birmingham City to
join with ambitious businesses who align with the ambition of the club. Our long-term goals are unprecedented, and we are pleased to attract the global expertise OVG can bring to the club.
“OVG has a track record that is second to none, especially in maximizing naming rights
and ancillary benefits for existing stadiums and new builds. This will be a significant asset for Blues. Revenues generated by OVG will be invested directly back into the Club, supporting our drive to become world class across everything that we do.”
OVG chairman and founder, Tim Leiweke, said, “Currently, OVG is developing Co-op Live, the most sophisticated international Arena ever built in the U.K., and the most expensive outside of the U.S. And we seek to work with other like-minded, entrepreneurial partners. Clearly, Birmingham City and their vision for the Club and Stadium are world class and highly ambitious. We are excited and focused on helping Tom Wagner and Garry Cook deliver on their vision and commitment to Birmingham.”