Robbie Williams’ LMA Launches You Festival

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Robbie Williams surrounded by LMA students.

LMA, the music, media, and performing arts institution co-owned by Robbie Williams, today announced a new student festival, named You Festival.

The first edition takes place at M&S Arena Liverpool, Jan. 22-23, with Williams on site on both days running a Q&A, as well as a panel. Other speakers include comedian John Bishop, as well as members of Bastille, Don Broco, and The Courteeners.

Guests from companies including EMI, ITV Academy, Channel 4, Primary Talent, Kilimanjaro Group, One Fiinix Live, YouTube, Soundcloud, Scruff of the Neck, Beggars Group, Glastonbury, Edinburgh Fringe, and more are also involved in the program.

LMA aims to stand out from other media institutions and universities by offering, in its own words, “unrivaled connections and links with the creative industry.” You Festival is its’ “latest initiative to provide invaluable insight and experience to students that helps bridge the gap between finishing education and entering the industry.”

There are no tickets on sale for the You Festival premiere, which is open exclusively to lmA students this year, which may change for 2025.

Robbie Williams, co-owner of LMA, commented, “You Festival is the latest exciting chapter in LMA’s ongoing mission to motivate and connect the next generation of pop stars, performers and creatives. I can’t wait to get on stage with friends and colleagues I have known for years and share our knowledge and experience with the LMA students.”

Richard Wallace, CEO of LMA, added, “We are thrilled to announce the You Festival, taking place at the M&S Bank Arena Liverpool. You Festival is about creating opportunities for the next generation of talent and connecting them with industry. The ambition of YOU Festival is for creatives from all over the world to attend the annual event, showcase themselves and connect.”

Founded in 2009, LMA has campuses at the Metquarter Liverpool, and Here East London. It offers degrees in Acting & Performance; Dance Performance; Digital Film & TV Production; Digital Games Arts; Music Performance & Industry; Musical Theatre.

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