Black Promoters Collective Partners With Jazz In The Gardens To Expand Into Festival Space In 2024

Black Promoters Collective is partnering with Jazz in the Gardens and the City of Miami Gardens, Florida, to bring Maxwell, Babyface, Jeezy, Scarface, Jaheim, Tamia, Marsha Ambrosius, October London, DJ Cassidy’s Pass The Mic Live! and many more stars of soul, R&B, jazz, hip-hop and Afrobeat to Hard Rock Stadium in Miami March 9-10. Tickets are on sale now and can be accessed by using the code BPC.

The strategic collaboration is a significant step towards “redefining and expanding the iconic festival experience” of Jazz in the Gardens, according to a statement. Past JITG events have taken place at Hard Rock Stadium and included such artists as H.E.R., Rick Ross, Mary J. Blige, The Isley Brothers, The Roots, T-Pain, Anita Baker, Salt-N-Pepa, Smokey Robinson, Chaka Khan, LL Cool J, Aretha Franklin, and many more top artists of soul, R&B and jazz.

The 2024 edition marks the 17th year of Jazz in the Gardens, and will be hosted by Rickey Smiley and Jess Hilarious.

“BPC is thrilled to work alongside the City of Miami Gardens to enhance the already vibrant Jazz in the Gardens brand and take it to the next level,” BPC Partner and CMO Troy Brown said in making the announcement. “For example, notably, JITG has never incorporated the Afrobeat genre into its lineup. BPC plans to change that and infuse the festival with a mix of genres, promising an unforgettable experience for attendees.”

“We are so excited to be hosting the 17th annual Jazz in the Gardens Music Festival. This year’s partnership with the Black Promoters Collective promises an enhanced festival experience, and a line-up of talented artists who represent the diverse culture we have in Miami Gardens and South Florida region,” added Miami Gardens Mayor Rodney Harris. 

This year’s festival staging aims to make Jazz in the Gardens bigger and better than before. Among the new additions is marketplace, providing festivalgoers with “a diverse and immersive experience, offering rebranding strategies and accelerated storytelling, coupled with innovative brand sponsorship activation and a newly installed food truck village,” according to the statement.

“This collaboration also signifies a crucial milestone in the growth of the Black Promoters Collective, expanding its portfolio into festivals and other live performance markets. The partnership with JITG aligns with BPC’s commitment to redefining the live performance experience, promising a truly unforgettable festival for all attendees.”.