Casino Exec Jason Gastwirth Forms New Interstate 15 Entertainment Firm

Sports and entertainment industry veterans Jason Gastwirth, Jamie Fritz and Greg Cannon have formed Interstate 15, a new venture headquartered in Las Vegas offering sports, entertainment and marketing-focused services including strategic consulting, talent management and booking, sponsorship sales, branding, creative development and digital marketing.

Gastwirth most recently served as president of entertainment at Caesars Entertainment where he was responsible for the booking strategy, marketing, and operations of the company’s venue footprint across North America, where he launched residencies beginning with Britney Spears and Jennifer Lopez and culminating most recently with multi-show runs with Adele and Garth Brooks. In late December local media reported that several high-ranking Caesars Entertainment execs were leaving the company.

Fritz has over 25 years of experience cultivating and managing high-visibility celebrity talent with his own Fritz Martin Management, representing clients including NFL stars Eddie George, Joe Theismann, Marcus Allen, Rod Woodson, Ronnie Lott, Shannon Sharpe and Tim Brown.

Cannon brings 20 years of experience as an award-winning creative director at top ad agencies, collaborating with prominent brands such as Disney, Sony, NBCU, and as a corporate marketing executive with Caesars Entertainment, the XFL, and the Madison Square Garden Company, including the NY Knicks, NY Rangers, the Rockettes, Radio City Music Hall, and the LA Forum.