Industry Veteran Clay Busch Launches SiX18 Media, Forms Alliance With The Kirby Organization

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Photo of Clay Busch by Eliza Grace Photography

Industry veteran Clay Busch – who has over 18 years of experience as a promoter, marketing and branding specialist – has announced the launch of a new venture, SiX18 Media. As part of Thursday’s news, SiX18 has formed a strategic alliance with boutique booking agency The Kirby Organization, which is led by Andrew Goodfriend & Mike Monterulo.

The SiX18 Media team includes Eliza Tew, who has been hired as the Director of Brand Partnerships and Talent Manager.

 “SiX18 is not just about creating opportunities; it’s about redefining the landscape of possibility for artists, athletes, talent and innovators alike,” Busch said in a statement. “Our mission is to pioneer new avenues of growth and revenue, transcending conventional boundaries and fostering collaboration in an ever-evolving industry.”

Busch got his start in the music industry at AEG Live and Columbia Records, followed by roles at Interscope / Geffen / A&M Records. He also worked at Danny Wimmer Presents and served as Shelter Music Group’s vice president.

Thursday’s announcement notes that SiX18 Media has an inclusive and flexible model that’s designed to work with management groups, other agencies and clients to tailor opportunities specific to each clients’ needs.

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Photo of Eliza Tew by Eliza Grace Photography

SiX18 Media’s debut event is scheduled during Super Bowl week – a charity event called “Fred Minnick & Friends’ Big Game Bourbon” set for Feb. 7 at the Foundation Room in Las Vegas. Put on in partnership with 88 Vines, the event will feature a lineup including SiX18 Media clients Fred Minnick, Amanda Vance, and TKO’s Tom Sandoval, alongside NFL icon Charles Woodson, actor Graham McTavish, and country star Michael Ray.

The collaboration between SiX18 Media and The Kirby Organization is the first venture partnership for the agency. 

“Teaming up with Clay marks a pivotal moment for The Kirby Organization,” said Goodfriend. “Together, we’re not just embracing change; we’re pioneering it. This partnership is a testament to our dedication to growth, innovation, and the future of entertainment.”

Monterulo added, “SiX18’s venture with The Kirby Organization heralds a transformative era for our clients. By leveraging Clay’s expertise, we’re poised to amplify the reach and impact of our talent like never before. This collaboration underscores our dedication to elevating and supporting our clients to new heights of success.”