2024 Women of Live: Geni Lincoln

President Of California Region | Live Nation

Most can agree that it’s an amazing time to be in the live business – especially Live Nation, which recently filed its year-end earnings report that boasted across-the-board increases in concert attendance, ticket sales and sponsorship revenue. The company reported $22.7 billion in revenue, a 36 percent increase over 2022’s year-end number. And overseeing all booking, marketing and business operations in California for the company is Geni Lincoln.

“There is no replacement for the live music experience and being in the room with an artist and other fans. With that desire for experiences, we continue to see such an unbelievable widespread range of talent and fans, which I imagine will only continue to grow and keep this momentum going,” Lincoln says when asked to weigh in about the golden age of live entertainment.

She points to how the past year has seen a more diverse group of artists touring than ever before, with demand increasing around the world.

“In California specifically, we had an extraordinary year, with record setting stadium performances including Karol G’s two sold-out shows at the Rose Bowl and many successful once-in-a-lifetime events such as the two sold-out nights at Hollywood Bowl celebrating Willie Nelson’s 90th birthday. Hollywood Palladium also completed a beautiful update to the interior and we increased our venue portfolio with more rooms to host events throughout the region.”

Lincoln started her career in the live business at Universal Amphitheatre for House of Blues Entertainment, which became part of Live Nation during her tenure, and returned to the Live Nation fold as its new President of California Region in October 2022. Prior to that she spent nine years at the Kia Forum in Inglewood, California, where she rose to GM and senior vice president of live events. During her time at the Forum, Lincoln was part of the team responsible for maintaining its high rankings every year and transforming the artist experience.

Asked about advice she gives mentees or younger team members, Lincoln says, “Advice for all, in the words of Harry Styles – treat people with kindness.”