2024 Women of Live: Jamie Loeb

Senior Vice President of Marketing | Nederlander Concerts

Jamie Loeb has a well-earned reputation for cooking things up – she’s had a long-running culinary demonstration at Aspen Live and, for her social media followers, a daily rundown of what she’s making for dinner and what music she’s listening to while she does it. But she’s among the first to prove that a woman’s place in the live business isn’t the kitchen; she’s also a strong advocate for underrepresented people on not just conference panels but in the industry across the board.

“I’m glad we’re moving away from programming women’s panels that end up being rooms filled with women who already understand the issues and challenges. In order to be more inclusive, we have to also make dissemination of information inclusive as well,” Loeb says. “That also includes BIPOC and LGBTQIA+ groups — education and inclusion need to continue.”

Among the venues with which Nederlander’s Loeb works are the Pantages Theatre in Los Angeles, as well as Vina Robles Amphitheatre in Paso Robles, California, and a new partnership with Sacramento’s The Backyard.

Operating in mid-market venues, Loeb has developed a special skill set that makes her among the best in class, and she cites mentors including Missy Worth and Nederlander Concerts CEO Alex Hodges among those who helped her navigate an often challenging environment.

“Missy Worth … taught me that ‘no’ is not the right answer. You can start with it, but you need to figure out how to make it a ‘yes.’” Loeb says. “That also leads to figuring out what people are trying to achieve when they ask something. My husband has taught me this, as well — instead of just taking direction, figuring out what people are trying to achieve helps me take them down the right path.”

For those following in her steps, Loeb says that timing is everything. “It doesn’t serve you to plunge headlong into something without pausing to read the room and gauging peoples’ ability to receive your message. Wait for the window to open. It may take a bit, but it will, and your message will be heard.”