TBA Agency Announces Promotions In Branding Department, Partners with Creative Services Consultancy 

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Left to Right: Jack Pitney, Katie Nowak, Kosta Elchev, Corynne Fernandez

As part of TBA Agency’s continued growth and commitment to providing unique opportunities for its artists, the independent company has announced several promotions with a focus on branding as well as a partnership with creative services consultancy The Department.

Katie Nowak has been promoted from Head of Marketing to VP of Marketing and Partnerships, Corynne Fernandez has been elevated from Marketing and Partnerships Coordinator to Director of Marketing and Artist Development, and Ashley Torres has been upped from Marketing Assistant to Marketing and Partnerships Coordinator. 

With The Department’s partnership with TBA, founders Jack Pitney and Kosta Elchev “will work hand in hand with TBA Agency to foster innovative, creative opportunities for the roster.” The duo has worked on collaborations across art, entertainment and technology with artists such as Grimes, Endel and Solange Knowles and companies including The Getty, Dropbox, WeTransfer and Burberry. Nina Moss is joining as a marketing assistant.

TBA Agency was launched in September 2020 by five former Paradigm agents, Marshall Betts, Avery McTaggart, Amy Davidman, Ryan Craven and Devin Landau. Recent highlights for the agency include booking BRIT Award winners Jungle’s “Volcano Tour” and the biggest headline runs yet for Faye Webster and Ethel Cain. TBA’s roster also includes Courtney Barnett, Alvvays, CHVRCHES, Mora, Remi Wolf, Ludmilla and Yaeji.

Thursday’s news notes that the “expansion of the TBA branding department reflects an even greater commitment to helping artists connect with meaningful brands that not only empower them financially and align with their vision, but also help tell their stories.”

Nowak, who is based in New York, “will oversee marketing, artist development strategy and brand partnerships for TBA.” She has worked on partnerships for Barnett with Microsoft and Levi’s, Remi Wolf with Crocs, and Yaeji with Samsung Galaxy. 

Along with helping out with the Yaeji/Samsung partnership, Fernandez has been involved with campaigns including Etheel Cain and Miu Miu and Rawayana’s debut U.S. tour and Motel 6 partnership. She is based in Los Angeles. 

TBA Agency Partner and Agent Amy Davidman was honored earlier this month as part of Pollstar’s Women Of Live.