Opry Entertainment Group Elevates Dan Rogers To Senior Vice President & Executive Producer

Dan Rogers has been promoted to senior vice president and executive producer of the Grand Ole Opry in Nashville, Tennessee, Opry Entertainment Group announced Friday. Rogers, who previously served as vice president and executive producer, will continue to oversee programming at the venue, which hosts more than 200 performances a year, and his responsibilities as executive producer of the Opry’s live broadcast and stream.

The Opry will soon be celebrating its 100^th year, and, as executive producer, Rogers will be essential to the domestic and international broadcasts of the celebration.

“We are thrilled to recognize Dan’s incredible impact on the Grand Ole Opry,” Patrick Moore, CEO of Opry Entertainment Group, said in a statement. “Under his leadership, the Opry had a record-breaking number of artist debuts, with more diverse representation than ever before. Dan’s distinct vision for the Opry and the relationships he has built with Opry members and across the industry will be important as we approach the Opry’s 100th celebration in 2025.”

Rogers’ journey with the Opry began in 1998 as an intern and has since worked in marketing, communications, touring, artists relations and production. He was named vice president and executive producer in 2019 and navigated the Opry through the COVID-19 pandemic, a difficult period for all businesses, and kept the music playing with shows without audiences livestreamed, including performances from Luke Combs, Reba McEntire, Vine Bill, Carrie Underwood and Darius Rucker.

Under his leadership, Rogers has not only grown the Opry’s calendar but also expanded its reach. There were a record 131 Opry debuts in 2023 from a diverse group of artists, and Rogers has been essential to forging new relationships and strengthening established ones. Fifteen new members have been added since Rogers became executive producer, and he also oversees Opry NextStage, a program that aims to promote new artists and introduce them to the Opry family.

“My entire journey at the Opry has been in partnership with fellow staff members, treasured Opry members and guest artists, the country music industry, and other partners who revere the Opry’s past and are passionately excited about paving a road toward its future together,” Rogers said in a statement. “I’m thrilled to continue our work in this new role, especially on the eve of the Opry’s 100th year when country music is making such a sustained and marked impact globally. Let’s roll.”