Argentine Rapper Paulo Londra Inks Deal With WME For Global Representation

WME bolstered its Latin roster by signing Argentinian rapper and singer Paulo Londra on April 9. Londra is one of several influential artists leading the current trap movement in Argentina and has garnered more than 11 million monthly listeners on Spotify.

Londra’s debut album, Homerun, was a hit on streaming platforms and launched him to stardom with the single “Adan y Eva,” which has amassed nearly 900 million plays on Spotify and surpassed one billion views on YouTube.

The 25-year-old rapper from Córdoba didn’t suffer from a sophomore slump with 2022’s critically acclaimed Back to the Game, which featured collaborations with global superstar Ed Sheeran Colombian artist Feid, blink-182 drummer Travis Barker, Timbaland and fellow Argentine rapper Duki. That same year, Londra had the honor of performing the Latin remix of the FIFA World Cup’s official song, “The World is Yours To Take,” along with Lil Baby.

Londra, who is managed by Ignacio Amat and Cruz Pereyra Lucena of Buena Productora, is working on a new album that will be released on Dale Play Records — a label that boasts a roster including Latin Grammy Award-winning producer Bizarrap and Nicki Nicole — and has plans of hitting the road for a global tour.

One of the Argentine’s most successful reported showings was two nights at Teatro Metropolitan in Mexico City, Mexico, on Nov. 25, 2018. According to Pollstar Boxoffice, Londra moved 6,233 tickets and grossed $206,038.