Features
TikTok & CTS Eventim Announce Partnership
TikTok and CTS Eventim have announced a partnership that will allow certified artists in Germany to sell tickets through the popular social media platform.
Fans watching an artist’s video can look up tour dates, and buy tickets through CTS Eventim from within the TikTok platform. The feature is available now in Germany, “with the rollout in other markets set to begin soon,” according to a press release announcing the partnership.
Any certified artist on TikTok in participating countries can use the feature, which now available in Germany, with other markets to follow.
Michael Kümmerle, global music partnership development lead at TikTok, commented, “We are very excited to launch this new partnership in Germany, where Eventim holds a strong position in the ticketing market. We want to give artists the opportunity to promote their live dates and drive ticket sales through great partners like Eventim, and we look forward to bringing this opportunity to artists all over the world in the near future.”
Alexander Ruoff, COO, CTS Eventim, added, “As a partner to artists and concert promoters in Europe and globally, we’re always looking for ways to enrich our services to them. Artists gain incredible reach through the TikTok platform – so we’re delighted this new partnership will allow them to translate that reach into an effective new marketing channel.”
The announcement follows TikTok’s expanded partnership with Ticketmaster announced in December, and a similar partnership with AXS announced earlier this month.