Will Bloomfield Joins TaP Music As Co-President, Head Of Global Artist Management

Artist manager and music executive Will Bloomfield has joined TaP Music’s senior team as co-president and head of global artist management. Based in London, Bloomfield joins Wendy Ong in Los ANgeles and Anna Neville in London to oversee all aspects of TaP Music including TaP Management, TaP Futures and Tap Sports.

TaP represents artists including Lana Del Rey, Ellie Goulding, Dermot Kennedy, Leigh Anne Pinnock, Mabel, Caroline Polacheck and London Grammar.

“I am so thrilled to be joining Ben, Ed and the world class team of talented executives at TaP,” Bloomfield said in the announcement. “The remarkable work they have done over the last fifteen years has made TaP synonymous with great taste, credibility and developing artists into global superstars. From the moment that we first discussed this opportunity, it was abundantly clear to me that our core values align and that we share a highly ambitious creative and commercial vision that is centered around the needs of modern artists with us as their most passionate advocates. As I look to build and nurture my roster here, I feel both privileged and incredibly energized to be doing what I love within this brilliant company.”

TaP represents artists including Lana Del Rey, Ellie Goulding, Dermot Kennedy, Leigh Anne Pinnock, Mabel, Caroline Polacheck and London Grammar.

Bloomfield comes to TaP after two decades at Modest! Management, working across a range of talent including One Direction, Niall Horan, 5 Seconds of Summer and many others.

Ben Mawson and Ed Millett, co-founders of TaP, added: “We are extremely excited to have Will, a truly world class manager, join TaP. Will joins us at a time of great change in the industry and what we believe is an opportunity for managers and artists. TaP’s founding principle of self sufficiency informs our approach to management now more than ever, with a range of specialists across all key areas. Will joins with a wealth of experience, to help us shape the next stage in TaP’s development as a global artist services company.”