Seth Shomes’ Day After Day Productions Promotes Two; Names Melanie Davis Head Of Tour Marketing

Melanie Davis
Melanie Davis, Head of Tour Marketing, Day After Day Productions

Respected music industry veteran Melanie Davis has been named Day After Day Productions (DADP) Head of Tour Marketing, while Marc Ertel was promoted to Head of Creative, and Erin Patterson to Head of Marketing, founder and CEO Seth Shomes announced today (May 31).

Davis previously served as head of marketing for ICM Partners’ concert division (2013-22) and held similar leadership roles at Azoff Music, Nederlander Concerts, Live Nation and Bill Graham Presents, and brings that wealth of experience to DADP.

Her extensive track record in the music industry will be instrumental in developing and executing even more effective touring strategies for DADP’s diverse roster.

“One of the things I’m most proud of in my career is that I’ve had the opportunity to work with some really wonderful and groundbreaking members of the touring industry,” Davis stated. “When I first started talking to Day After Day Productions, I knew right away that this was the best next opportunity for me, and I’m thrilled to join a growing, efficient, and hard-working team as part of one of the hottest new companies in the touring space.”

Patterson’s expertise within the department will be crucial in overseeing all marketing initiatives, while Ertel’s proven talent in cutting-edge web design, development, social media, and digital marketing further strengthens DADP’s creative capabilities.

See: Day After Day Productions (DADP) Founder/CEO Seth Shomes On Growing An Agency & Honoring Motown

“Melanie’s experience and strategic vision will be invaluable as we continue to elevate the marketing efforts for our artists and live events,” Shomes said. “Additionally, Erin and Marc’s well-deserved promotions recognize their exceptional contributions to our clients and agency and ensure a cohesive and powerful marketing force.”

DADP’s client roster boasts Rock & Roll Hall of Famer and global icon Missy Elliott alongside artists including Ludacris; Flo Rida, Bow Wow; The Queens of R&B featuring Xscape; An Evening of Icons featuring The Commodores, The Pointer Sisters, El DeBarge and The Spinners; Staind; Aaron Lewis; Tyler Henry – The Hollywood Medium; Matt Fraser – America’s Top Medium; 98 Degrees; Rob Thomas’ Sidewalk Angels Foundation; Wayne Newton; Engelbert Humperdinck; and more.

Davis, Ertel, and Patterson will be supported by Marketing Coordinator Justin Scott-Young and DADP’s central services division.