Universal Music Group’s Bravado Announces New Leadership Structures 

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Bravado, the leading merchandise and brand management company under Universal Music Group, announced new leadership appointments across all its departments. The new structure includes the hiring of Colin McIntosh as Chief Financial Officer and promotions of Ashley Fogerty, who now oversees Business Affairs; Bill Ashton, now SVP of Commerce; Brian Schechter, who now oversees Brand Management; Keith Taperell, who now oversees licensing and Stacie Swanson, who is now in a newly-created role as VP of Artist Strategy.

“Over the past couple of years, we have worked to create an organization that better serves the needs of our global roster,” Matt Young, President of Bravado, said in a statement. “Helping artists connect with fans around the world will always be our driving force, and I’m excited to announce this new leadership, who will ensure that artists’ visions are brought to life.” 

Alyssa Tobias has been promoted to Senior Vice President, Head of Creative Services. David Boyne and Rachel Redfearn will continue in their respective roles as Managing Director of Bravado, UK and Senior Vice President UK A&R, Brand Management & Label Liason, respectively. All three report to Matt Young along with Fogerty, Ashton, Schecter, McIntosh and Swanson.

Briana Farrel, who has been promoted to Vice President of U.S. Retail and Taperell will report to Bill Ashton.