Peachtree Entertainment Expands With LiveCo Collaboration

Peachtree Entertainment, a concert promoter based in Nashville, is expanding with founder Bradley Jordan joining longtime industry execs Nathan Baugh and Shane Quick and LiveCo in a joint venture as an artist-first national concert promoter.

Peachtree Entertainment, formed in 2013, has been on the ground floor of identifying and finding new talent first and helping to launch touring careers of many artists including Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock and many more. It promotes artists, properties and events including Alan Jackson, Rock The Country, Gavin Adcock, Rock The South, and Bulls, Bands and Barrels.

Under the new structure, Baugh will serve as CEO, leading all day-to-day operations including the finance, logistics and leadership of the team. Shane Quick will continue to cultivate the vision and future of Peachtree Entertainment, while focusing on relationship management with artists and their teams. Bradley Jordan will focus on cultivating new relationships and discovering new talent, as he has done since the inception of Peachtree Entertainment. 

“I founded Peachtree Entertainment out of a passion for collaborating with artists from the grassroots level, aiding in the growth of their live touring endeavors,” Jordan stated. “It’s truly gratifying to elevate this venture to the next stage with people who value artists the same way I do.”

Peachtree Entertainment’s team, based in Nashville, includes full-service in-house marketing, talent buying, and more including veterans Billy Cowell (creator of Tailgates & Tallboys), Joe Lee, Layne, Flournoy, and many more.

“Collaborating with Nathan, Shane, Bradley and the entire Peachtree team furthers LiveCo’s commitment to providing the best possible experiences for fans, artists, and entertainers,” said Chuck Steedman, LiveCo president and CEO. “They are among the most innovative, visionary, and talented leaders in the live entertainment space and we are thrilled to further and deepen our relationship,” Steedman added.

“Peachtree has built an incredible reputation for being an artist-first company. We are excited to continue to align with incredible artists and agencies to help provide creative touring and soft-ticket solutions to grow their career,” said Nathan Baugh, CEO, Peachtree Entertainment.

“Working full-time alongside my best friends is a dream come true,” said Shane Quick, Peachtree Entertainment. “We’ve always been able to partner together but to wake up every day and go to work building things together is an exciting time.”