ASM Global Europe Appoints Ed Sanderson As EVP Business Development

ASM Global announced the appointment of Ed Sanderson as executive vice president of business development for Europe – a newly created role designed to drive ASM Global’s business across the continent.

Sanderson brings a global perspective and proven track record in navigating complex commercial landscapes to the table, which makes him well-equipped to lead ASM Global’s growth across Europe and the UK.

Over the past three years, Sanderson has been spearheading the development of ASM Global within Asia, working on ground breaking projects like the Kai Tak Sports Park project. His transition to the European division marks “a pivotal moment for the company, as it continues its mission to elevate the fan experience in key markets across the continent,” according to the press release announcing the appointment.

See: ASM Global Takes Over Operations Of Portugal’s LX Factory

Chris Bray, president of ASM Global Europe, commented, “Europe represents a dynamic and exciting market for us. Our recent successes in the UK, Portugal, Italy and Finland have reinforced ASM Global’s market leading position, and this new role is another example of our commitment to further invest in the future growth opportunities that we see.

“Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients. His expertise will be instrumental in helping us to bring more best-in-class live entertainment experiences to millions more fans across Europe and we are delighted to welcome him to our European team.”

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