‘Adele In Munich’ Residency Sold 730,000 Tickets

More than 730,000 fans from all over the world came to see Adele in Munich, Germany, where she performed a ten-date residency that broke new ground in multiple ways.

The concerts took place at a bespoke Arena at Neue Messe München, the city’s trad fair grounds, which was tailor-made from scratch for Adele. More than 73,000 tickets were available on each night at the venue, which can be described as a pop-up amphitheater with a stadium capacity.

“With over 730,000 tickets sold, the Adele shows registered the highest attendance of any concert residency outside Las Vegas,” promoter Live Nation wrote in a press release after the last concert had wrapped, Aug. 31.

See: How Adele’s Stadium Pop-Up Paradigm Changes The Game

Further record-breaking stats from the residency, according to the promoter:

• “The pop-up stadium in Munich with 73,000-plus seats is the largest temporary arena ever built.
• The continuous LED wall measuring 4159.7 square meters was the largest of its kind to date.
• The Adele World with more than 500,000 visitors over 75,000 square meters was the first of its kind, with nothing comparable ever having been built.”

Adele World was an event in its own right, offering vast amounts of food and beverage options, merch, and loads to discover for Adele fans in particular.

Adele’s ten-night residency boosted Munich’s economy by more than €540 million ($597 million) to the Munich economy, as the head of Munich’s economic department, Clemens Baumgärtner, confirmed.

“The residency was critically acclaimed as a milestone in music history, attracting visitors from all over the world and dominating the international headlines. The show with its brilliant sound and the gigantic LED wall, designed by Stufish, which carried Adele’s charismatic performances right into the last corner of the arena which was designed by Florian Wieder,” Live Nation summed it up.

Promoter Marek Lieberberg, CEO Live Nation GSA, commented, “The flair of the unique Adele performances combined perfectly with the special atmosphere of this city. Her music, the fans and Munich came together in a way that is rarely experienced. It was trendsetting: the harmony of concerts in a never-before-seen visualization in an epic custom-built pop-up colosseum with perfect open-air sound, created for Adele fans. A joyful, cheerful and peaceful pre-Oktoberfest.”

The arena, which was the brainchild of co-promoter Klaus Leutgeb, and the accompanying Adele World were built within four months, only to be dismantled again immediately after the last concert. This was preceded by more than a year of planning.

“I believe that something historic has been created here in our fast-moving age that will have a big impact for a long time to come,” said Lieberberg.

Adele commented, “Munich, thanks so much for welcoming me to your beautiful city so warmly. To the many people who helped organize these events, and let me put on the most spectacular show, thank you for taking the chance on me and letting me go out with a bang. I’m so grateful.

“Last but not least – to every single person who has made the enormous efforts to come to these shows, it truly means the world to me, thank you from the very very bottom of my heart. I’ll never forget it. Love, Adele x”

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