Impact NextGen: Monét Brazier

Amazon Music has continually leveled up in the livestreaming and content department, giving fans an opportunity to see major music festivals and special performances at home that they couldn’t experience in person, and Monét Brazier is one of those leading the charge at the company.

As a content producer, Brazier has helped the streaming giant expand its offerings amid a pandemic and build on its efforts over the past few years, including its successful Amazon Music Live series that has featured artists like Ed Sheeran, Green Day, Garth Brooks, Peso Pluma and Metro Boomin. She was also part of the broadcast team for Kendrick Lamar’s “The Pop Out – Ken & Friends,” which earned the most minutes watched of any Amazon Music livestream production and was the lead technical livestream producer for Primavera Sound festival, the biggest music event in Barcelona, Spain.

Not bad for someone who started in the industry only four years ago working as a production coordinator developing a talk show series.

“It was 2020, and Amazon Music was at the very early stages of building out our livestreaming business,” Brazier tells Pollstar. “Like so many others, I turned to livestreamed concerts during that difficult time, and I got to learn firsthand how to successfully plan a live broadcast on (Amazon subsidiary) Twitch. These concerts were incredibly meaningful for fans at a vulnerable time — you could see it in the chat for each stream we did — and I knew then that this is what I wanted to do.”

With mentorship from Amazon Music producer Jamie Fullen and creative director Kyle Gold, Brazier learned how to navigate the company’s digital platforms (Prime Video and Amazon Music’s channel on Twitch) and how to enhance the production of concerts, encouraging her to trust her instincts and try new ways of presenting live entertainment to viewers in the comfort of their own home.

“I think my generation does a great job at being open. We learn from those who have been in this business for decades, but we’re also looking for new ways to innovate. We’re tapped in across so many different mediums, and each one inspires us to try new approaches. We don’t feel the need to do something just because that’s the way it’s always been done,” says Brazier, who envisions herself 10 years from now alongside those coming up in the business “putting on productions we couldn’t have imagined when we first started.”

That’s a refreshing take everyone can “hundo” (her favorite modern slang that means “100%”) get behind.