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Mötley Crüe Collaborates With Brands For Exclusive Drops Celebrating Höllywood Takeöver
Mötley Crüe will be going back to where it all started next week with three sold-out club shows at legendary Hollywood venues, and the band is collaborating with several brands to celebrate its homecoming.
The historic Höllywood Takeöver takes place Oct. 7 at the iconic Troubadour in Los Angeles, followed by a night at the Roxy on Oct. 9 and another at Whisky A Go Go on Oct. 11. Global Merchandising Services, an award-winning music, celebrity, and lifestyle merchandising company that represents the iconic rock band, announced that the band is collaborating with Represent, Prince Street Pizza, Rainbow Bar & Grill and Hot Topic for exclusive drops beginning this weekend to coincide with the three shows.
“The reception to our ‘Höllywood Takeöver’ has been phenomenal, and Global Merchandising has created new opportunities for our fans with these LA-centric collaborations that extend the experience beyond the clubs,” Mötley Crüe said in a statement. “We are also excited to kick off the Mötley Crüe Giveback Initiative and are aiming to raise $ 250K before the end of this year for Covenant House, an organization near and dear to our hearts.”
In addition to the exclusive merchandise, band members launched the Mötley Crüe Giveback Initiative and partnered with nonprofit organizations to raise funds for causes they believe in. They will put up for auction the band’s one-of-one stage-played instruments and rare collectibles from the Höllywood Takeöver to benefit Covenant House, which supports young people experiencing homelessness.
“The Höllywood Takeöver is a once-in-a-lifetime intimate opportunity for Mötley Crüe fans, and we are thrilled to work with the band and all of our partners involved to celebrate this unique occasion by offering exclusive, limited-edition products and local venue experiences,” Global Merchandising Services SVP of Licensing & Brand Development for North America Lisa Streff said in a statement.
Prince Street Pizza will offer a custom four-slice combo called “The Mötley Crüe Combo,” which features four Sicilian slices picked by each band member, at all LA locations including West Hollywood, Hollywood Arby’s Drive Thru, Pasadena, Studio City, Downtown LA, Venice, Malibu and Costa Mesa. The combo will be served in a custom-designed box.
“We’re so excited to be part of this legendary collaboration honoring Mötley Crüe’s return to the Sunset Strip,” Prince Street Pizza CEO Lawrence Longo said in a release. “They were one of my favorite bands growing up and such an iconic staple of The Strip. I can’t wait for everyone to try their favorite slices.”
Rainbow Bar & Grill will have a pop-up store that will have exclusive band-curated merchandise, including a co-branded T-shirt and pint glass.
Represent will launch a limited-edition tee that will be available exclusively at its LA location, and Hot Topic will also offer a limited-edition shirt that will be available at its Ovation Hollywood location and online.
The announcement of the brand collaborations comes on the heels of Mötley Crüe announcing a Las Vegas residency at Dolby Live at Park MGM, running from March 28, 2025, through April 19, 2025.
The 2013 residency at The Joint @ Hard Rock Hotel & Casino concluded with four shows selling a total of 11,782 tickets, grossing $1,139,968, according to Pollstar Boxoffice reports. The band’s most recent headlining report — an Aug. 31 show at Mohegan Sun Arena in Uncasville, CT — showed a gross of $1,182,084 on 6,482 tickets.
Mötley Crüe is managed by 10th Street Entertainment’s Konstanze Hampe, Crystal Torres and Chris Nilsson and repped by Independent Artist Group’s Dennis Arfa and Peter Pappalardo.