Rapper/Actor Treach, Of Naughty By Nature Fame, Signs Exclusively With Universal Attractions Agency

Treach, actor and legendary frontman of Naughty By Nature, has signed exclusively with Universal Attractions Agency and will be represented by UAA co-owner Jeff Epstein and agent Ben Sauberman, the agency has announced.

Treach is a mainstay on the acclaimed “I Love The 90s Tour” produced by Universal Attractions Agency. Entering its ninth year, along with Treach, the lineup includes  Vanilla Ice, Color Me Badd, Rob Base, Montell Jordan, and many more. The I Love The 90s Tour” averages 5,059 tickets per show as reported to Pollstar, and grosses $243,652.

“I have known Treach for some time now,” Epstein says of his latest signing. “He’s a true hip-hop legend, a friend, and has been integral to the ‘I Love The 90s Tour’ for nearly a decade. We welcome Treach to the UAA family once again and are excited for his upcoming 2025 projects, which include a major touring stage play and continued touring with ‘I Love The 90s Tour.’”

Naughty By Nature was formed in 1989, releasing their first album under the name The New Style that same year. In 1991, Treach would find widespread acclaim with the self-titled follow-up Naughty By Nature. The sophomore album produced the hit songs “O.P.P.” and  “Everything’s Gonna Be All Right,” which peaked at No. 6 and No. 53, respectively, on the Billboard Hot 100. The success of the two singles propelled the album to platinum status.

The third Naughty By Nature album, 19 Naughty III, proved to be equally successful, achieving platinum status and another mega-hit in “Hip Hop Hooray,” reaching No. 8 on the Billboard Hot 100 and the accompanying music video being directed by Spike Lee. Poverty’s Paradise in 1996 earned Naughty by Nature the award for Best Rap Album at the 38th annual Grammy Awards that same year. 

With increasing fame and popularity, Treach entered the world of acting, landing his first role in the 1992 acclaimed film “Juice” thanks to his friend, the legendary Tupac Shakur. Alongside his impressive recording career, Treach continued to appear in roles in features such as “The Meteor Man” (1993), “Who’s the Man” (1993), and the acclaimed  “Jason’s Lyric” (1994).

The 2000s saw Treach land his first leading role in “Love and a Bullet” (2002) and appear in several hit TV shows such as “The Sopranos” and “Law & Order: Criminal Intent.” Recently, Treach played a recurring role as Brother X on BET’s “The Family Business” and starred as Nino Brown in the nationally touring stage play “New Jack City Live.”