Taylor Swift’s ‘Eras Tour’ Smashes All-Time Touring Record, Surpasses $2 Billion

With Taylor Swift playing the final show of her epic “The Eras Tour” on Sunday night (Dec. 8, 2024) at Vancouver’s B.C. Place Stadium, Pollstar can confirm her tour is officially the highest grossing tour of all-time — by a substantial margin. Pollstar estimates the tour’s final tally at over $2 billion and ticket sales at more than 10 million, the most ever by a solo artist.

Swift, 34, performed a total of 149 shows across 51 stadiums on “The Eras Tour,” which included eight shows at Wembley Stadium and six shows each at SoFi Stadium in Inglewood, Calif.; Toronto’s Rogers Centre and Singapore National Stadium with routing through North and South America, Europe, Asia and Australia. 

Pollstar’s estimated gross and tickets sold, which came in at $2.2 billion and 10.055 million, is based on Pollstar Boxoffice reports combined with extensive research including ticket prices in each market, capacities at each venue, premium seating and comparable tour data.

“We are witnessing history,” said Andy Gensler, Pollstar Editor-In-Chief. “What Taylor Swift and ‘The Eras Tour’ accomplished in 21 months across five continents for more than 10 million fans is extraordinary and unprecedented. The tour’s $2 billion-plus estimated gross is the highest of all time and nearly double the second highest grossing tour. It’s also an example of the limits this industry continues to push far past while bringing music, community and peak life experiences to legions across the globe. We congratulate Taylor, her team of top-level management, promoters, production personnel and venue operators for creating what is officially the greatest tour of all time.” 

Further Pollstar estimates put the average “Eras Tour” ticket price at $218.90, which this year is not the highest ticket price, with at least six tours in the top 25 of this year’s Top 200 Worldwide chart (which comes out Friday on www.pollstar.com) far surpassing that amount. Her estimated average attendance of 67,487 is the highest in the Pollstar era topping U2’s 360 Tour from 2009-2011, which was a stadium run with seating in the round that averaged 66,090—some 400 tickets less per show than Taylor’s. 

Swift is managed by 13 Management, which is owned by Swift and includes Robert Allen, and promoted by Louis Messina’s MTG, which is partnered with AEG Presents. The tour’s creative director is Ethan Tobman and production is done by Taylor Swift Touring. 

During Sunday’s show at Vancouver’s B.C. Place Stadium, Swift revealed that the “Eras Tour” had sold more than 10 million tickets: “We have toured the entire world with this tour, we’ve had so many adventures, it’s been the most powerful, electrifying, intense, most challenging thing I’ve ever done in my entire life. We got to perform for over 10 million people on this tour. And tonight we get to play one last show for you tonight in beautiful Vancouver.” Before closing out the show she added that the “Eras Tour” was the “most thrilling chapter of my entire life to date.”

Swift’s 10+ million tickets sold for “The Eras Tour,” while the most ever by a solo artist, is just behind Coldplay which this year for the first time ever broke the 10 million ticket threshold on their “Music Of The Spheres Tour.” That run, however, began a full year earlier than “The Eras Tour,” which kicked off on March 17, 2023.  

“The Eras Tour” show, which featured state-of-the art technological production, elaborate staging and complex choreography, was staged as an overview of Swift’s prolific two-decade career which includes 10 albums. The show ran 3.5 hours with roughly 40 songs and was grouped into 10 sections corresponding with each album. 

Her “Eras Tour” shows often included special guests, which included everyone from Ice Spice, Phoebe Bridgers and Haim to Marcus Mumford, Aaron Dessner and Jack Antonoff to Sabrina Carpenter, Paramore and more. 

Swift also released “Taylor Swift: The Eras Tour” concert film in Oct. 2023 directly to theaters which became the all-time highest grossing concert film earning $261.6 million globally by January of this year. 

In April of 2024, during her tour, Swift released her eleventh album, The Tortured Poets Department, (Republic Records) adding new songs to the show and also managed to re-record portions of her previous catalog as part of a contract dispute with her former label and managers.