NIVA Launches ‘State Of Live’ Survey (Exclusive)

The National Independent Venue Association is undertaking the first national economic research study of the independent live entertainment sector and is asking independent venues, promoters, performing arts centers, and festivals across the United States to participate in its “State of Live” survey.

Open through Feb. 18, the survey seeks participation from both for-profit and non-profit entities within the independent live entertainment community. The collected data will inform a national report and 50 state-by-state reports, scheduled for release on June 23.

“Independent stages are the heartbeats of our communities. They’re where culture is born, connections are made, and memories are created,” NIVA Executive Director Stephen Parker said in a statement. “The State of Live study will quantify the economic and cultural value of these spaces, ensuring they get the recognition and support they need and deserve.”

 Independent venues have sounded warning bells about their post-pandemic challenges including rising costs, declining profit margins, and increasing competition.

NIVA says “The State of Live” study will address these issues by “quantifying the sector’s contributions to local and national economies,” by examining jobs created, show attendance, tax revenue generated and knock-on effects in the broader economy. The study seeks to also quantify headwinds faced by independent operators. Ultimately, the data can be used by stakeholders to advocate for support.

State-by-state and regional summaries will also be available with the final report.