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2025 Ticketing Star Awards: Jeff Weinhold

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Jeff Weinhold
Senior Director of Ticketing, Live Nation, Capital Region

For nearly 25 years, Jeff Weinhold has witnessed significant advancements in ticketing and accumulated invaluable experience in both sports and concert ticketing across venues of all sizes and configurations.

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After graduating from Shippensburg University, in Shippensburg, Pennsylvania, with a degree in communications, Weinhold knew he wanted to work in sports, but didn’t know where or how. He began with an internship for the Reading Phillies baseball team and after working in virtually every department, found his way to the box office.

“I started off not having any idea what I wanted to do with my life, to not being able to imagine doing anything else,” said Weinhold, who is senior director of ticketing for Live Nation’s Capital region covering Washington, D.C., Maryland and Virginia, where he handles more than 200 events a year ranging from 3,700-capacity venues to 60,000-capacity stadiums.

A minor league job fair landed him a box office job in 2002 with the Louisville Bats baseball Team in the Kentucky town popularized by the Louisville Slugger. He followed that with three years in Florida with the Expos, then the Nationals Spring Training team and the Brevard County Manatees minor league team. He finished out his baseball years with the Yankees Triple A team the Scranton/Wilkes-Barre Yankees in 2007.

Being in the box office was the right job at the right time. The industry was undergoing massive change as technology surged to the forefront. Weinhold found it “fascinating.”

“I’ve always gravitated to it,” said Weinhold. “I’ve always been a technology person so I always enjoyed the back-end portion that we deal with in ticketing – the ticking system itself and now all the advanced tools in the last couple years. It’s an ever-growing position.”

Weinhold cut his ticketing teeth at a time when people went from standing in line at the corner record shop to online in record numbers. He said technology has made it easier for consumers to purchase tickets and for concert promoters to get tickets to the masses.

Weinhold shifted his attention to concert ticketing in 2010 after a front office change in Wilkes-Barre. He took a position as box office manager for Live Nation. Weinhold always had an interest in sports and music, but transitioning between the two wasn’t as easy as he expected.

“When you work in baseball you think, ‘It can’t get any more hectic than this’ – until you get to concerts,” laughed Weinhold. “And you realize baseball is really easy … There were huge challenges and I don’t think I fully understood how many they were going to be.”

Weinhold went from managing a 72-game baseball schedule with months to prepare to the fast-paced concert side with constantly evolving ticket structures and production configurations.

“They can tell me today that somebody is going to play next Friday and have to build a show and staff it,” he said. “The pace in concerts is exponentially faster.”

He immerses himself in the work poring over CAD renderings, familiarizing himself with artists and understanding deal structures. His end game is delivering the best value, maximum profit and easiest workday for everyone involved in the production of the event.

A quarter century in ticketing could leave some people jaded, but not Weinhold.

“Everything is always changing and that’s what keeps the thrill of the job for me,” he said. “It’s always evolving and trying to learn, grow and keep up with it is challenging – and fun…I think I’m kind of a nerd for this industry. I really enjoy it.”

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