L-Acoustics Appoints Bryan Bradley As CEO Americas

On the heels of celebrating its 40^th anniversary and welcoming its 1,000^th team member at the end of 2024, L-Acoustics is celebrating the new year with a new hiring. The pioneer in professional audio announced the appointment of Bryan Bradley as CEO Americas, overseeing the manufacturer’s operations in North, Central and South America.

Bradley will report to L-Acoustics co-CEOs Lauren Vaissié and Hervé Guillaume and work at the company’s global hub in Westlake Village, California, as well as the creative hub at Nashville Yards, which is set to open later this year. He will also spend time on a new Americas operation.

“L-Acoustics has experienced tremendous growth over the past five years in the Americas,” Vaissié said in a statement. “To lead this high-performing team, we have conducted an extensive search over the past 18 months to find an outstanding executive who knows our industry, shares our vision and passion for great sound, and fits our culture of innovation and people first. Bryan’s experience, management philosophy, and successful track record were a natural fit for the role. We are excited to welcome him to the team and look forward to solidifying our leadership position in the Americas.”

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Prior to joining L-Acoustics, Bradley served as president of Group One Limited, which was based in New York and distributed DiGiCo, Calrec, Solid State Logic, Sound Devices and other pro audio and lighting manufacturers. The executive was also a senior vice president and general manager of the Americas for Harman Professional Solutions, managing retail, live performance, large venue, hospitality and enterprise channels for JBL Professional, AKG, AMX, Crown, dbx, Lexicon, Soundcraft and Martin across the American continents.

With a bachelor’s degree from Colorado State University and a master’s from California Lutheran University, Bradley had a management position with Guitar Center and was COO for educational music publisher Alfred Music. He was also a songwriter and composer for television and film, working as a music director for “The Young and the Restless.”

“It’s no secret, ever since the introduction of V-DOSC in 1992, that L-Acoustics has long been raising the benchmark for the professional loudspeaker world, attracting many imitators,” Bradley said. “As the company now crosses into its fifth decade, I’m excited to help steer the brand here in the Americas and help our customers in the touring, integration, and studio communities explore exciting new ways to connect people through the art of sound.”

Bradley is representing L-Acoustics at this year’s National Association of Music Merchants Show, which is currently going on in Anaheim, California. L-Acoustics returned to the convention for the first time in five years to exhibit its latest systems and solutions.