Cheap Trick, Matisyahu & More Top Pure Imagination Festival

Pure Imagination returns to Prescott, Arizona, for its fourth year at Watson Lake, and this year’s lineup features Cheap Trick, Matisyahu, Arrested Development, The English Beat and more. The single-day festival takes place on May 17, with tickets on sale now.
“Pure Imagination is about more than just music – it’s about creating an unforgettable experience where people can connect, be inspired and celebrate the power of art in one of the most beautiful places in the world,” festival founder Candace Devine said in a statement.
Festival-goers have the opportunity to explore hiking trails, enjoy on-site kayaking and can visit the Prescott Night Market with performances by aerial artists, fire dancers and more. The festival is located close to the Prescott National Forest, which stretches for 1.25 million acres.
