FireAid Raises Estimated $100M

Though fundraising continues, proceeds generated by the Jan. 30 FireAid benefit concert are estimated to exceed $100 million.
The dual concerts at Inglewood, California’s Kia Forum and Intuit Dome featured more than 30 performers in a six-hour-plus event shown around the world on a dizzying array of streaming platforms, drawing more than 50 million viewers. The estimated amount raised includes ticket sales, sponsorships, merchandise sales and donations from the public including private gifts from the Azoff family, the Eagles, Andrew Hauptman and Ellen Bronfman Hauptman, and U2.
Read more: Two Venues, 40 Sponsors, 28 Artists, No Egos & No Sleep: The Sprint To Put On FireAid
Operating costs were offset by the LA Clippers and Clippers’ owner Steve and Connie Ballmer also matched every pledge made during the broadcast and video on-demand viewing of FireAid. Live Nation served as the production partner.
The presenting partners of FireAid were Kaiser Permanente, Live Nation and Scopely. More than 50 brands were sponsors. Including Diamond Partners American Express, AT&T, Capital Group, Netflix, Snap Inc., U.S. Bank, UBS, Venmo and Visa Foundation; Gold Partners AEG Presents, DIRECTV, Goldman Sachs, HBO, Intuit, Starbucks, YouTube and the Verizon Foundation; and Silver Partners – CalHOPE, Prime Video and Amazon MGM Studios, JPMorganChase, Salesforce, Schuman Family Foundation, SiriusXM, Sony Honda Mobility, Spotify and TikTok.
The FireAid Grants Advisory Committee, composed of longtime LA-region philanthropic leaders are working to identify key areas of need. Led by the Annenberg Foundation, the committee has been listening daily to affected communities, assessing local resource gaps to ensure aid reaches those most in need, and researching the handling of other fire disasters, such as those in Maui and Northern California.
The first phase of grants are expected to be awarded by mid-February.
