London’s Twickenham Stadium To Host The Summer’s Biggest K-Pop Event In Europe

K-pop entertainment giant SM Entertainment, in collaboration with Frontrow, is bringing SM Town Live 2025 to the UK for the very first time as part of its 30th anniversary celebrations.

Described by promoters as “the summer’s biggest K-pop event in Europe”, it will take place at London’s Allianz Stadium Twickenham, June 28. The first wave of confirmed artists include EXO’s SUHO and CHANYEOL, NCT DREAM, WayV, RIIZE, and NCT WISH, with more to be announced soon.

SM Town Live 2025 is set to be the first K-pop concert held at the Allianz Stadium, Twickenham, which has hosted concerts for U2, Beyoncé, and Lady Gaga. Concert capacities at the stadium have ranged from 45,000 to 55,000.

The Rolling Stones sold out 55,000 tickets on June 19, 2018, and grossed a staggering $11,105,252, according to the boxoffice report submitted to Pollstar at the time. In 2019, Metallica sold 52,224 tickets, grossing $6,086,834, on June 20, 2019.

SM Town Live 2025 marks the first time the K-pop live event has been to Europe since 2010 as part of the “SMTOWN LIVE ’10 World Tour”, which spanned 2010 – 2011, and made a stop in France for two shows at the Zénith Paris, June 10-11, 2011.

That tour also visited the U.S., selling out Madison Square Garden, Oct. 23, 2011 (11,439 tickets, $1,585,280 grossed); or Staples Center Los Angeles (now Crypto.com Arena), Sept. 4, 2010 (15,015, $1,101,582).

See: K-pop Concert Flicks Are Big Business

The label division of SM Entertainment is home to K-pop stars like BoA, TVXQ!, SUPER JUNIOR, Girls’ Generation, SHINee, EXO, Red Velvet, NCT 127, NCT DREAM, WayV, aespa and RIIZE.

Tickets for SM Town Live 2025 go on sale at the end of February. Frontrow, the company realizing this event locally, is a London/Seoul-based K-entertainment technology company specializing in concert production and ticketing through its proprietary platform, Konne Ticket.

The aim, by its own admission, is to connect “global audiences with the best of Korean entertainment. With extensive experience in organizing K-pop concerts and festivals, the company delivers world-class live experiences while enhancing fan engagement through innovative ticketing and merchandise solutions.”

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