AEG Presents Opens Norway Office

AEG Presents announced the opening an office in the Norwegian capital of Oslo, expanding the concert promoter and live entertainment giant’s ever-growing business profile across Europe.

Peer Osmundsvaag, who brings an extensive 35 years of live entertainment and event promotion experience to the company, will lead the office, effective March 1.

Osmundsvaag began his career as a DJ and party promoter in 1989, before segueing into concert promotion and founding the booking agency Atomic Soul in Norway in 2001. While at Atomic Soul, he worked with such high-profile international acts as Eminem, Prince, Robbie Williams, Justin Bieber, Rammstein, Lana Del Rey, Jerry Seinfeld, 50 Cent, Snoop Dogg, David Guetta, Swedish House Mafia, Aviici, Sam Smith, and Jamie XX among many others.

In 2007, Osmundsvaag co-founded and co-booked Norway’s Hove Festival in addition to booking club Quart in the late 90s.

Osmundsvaag founded Oslo’s inner-city festival Piknik i Parken (PiPFest) in 2014, and in 2017 was awarded Oslo’s prestigious Culture Prize by the city’s mayor for contributions in establishing Oslo as one of the world’s leading concert cities. He has promoted such notable shows as Eminem at Oslo’s Voldslokka in 2018 (55,000 attendees), and Rammstein at Bjerke Travbane in 2022 (60,000 attendees), which to date are the two largest ticketed concerts in Norway.

Prior to joining AEG Presents, Osmundsvaag spent seven years as a founding partner at All Things Live, the largest independent live music promoter in the Nordics and Belgium.

Osmundsvaag will report to AEG Presents president and CEO of Europe and Asia-Pacific Adam Wilkes.

“Having been lucky enough to work as AEG’s partner since 2006, I’ve come to see them as family — an inspirational and like-minded partner who have played a pivotal role in my career,” commented Osmundsvaag, “After nearly two decades it feels both natural and exhilarating to engage on this new chapter together. I look forward to assembling the very best team of people I’ve encountered in my 25 years in promoting, blending seasoned expertise with fresh energy to create a dynamic, experienced and energetic team to take on the future together.”

Added Wilkes added, “Peer brings a wealth of unparalleled experience to this new position and regional office. As AEG Presents continues to focus on global expansion at such an exciting time for live music and events, this marks an important next step for our European business. Having Peer on board to further build our company presence in Scandinavia enables us to better serve artists and audiences across the region. I’m excited for what’s to come.”

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