London’s OVO Arena Wembley Adds Premium Space

In response to customers’ growing demand for premium experiences, London’s iconic OVO Arena Wembley has introduced a new premium space in partnership with Molson Coors – one of the world’s largest brewery groups.

Dubbed the Coors Lounge the new space is scheduled to open in April, and elevate the guest experience at OVO Arena Wembley going forward.

According to a press release from the arena’s operators ASM Global, “The Coors Lounge is influenced by the iconic music heritage at OVO Arena Wembley in the ‘70s and ‘80s, and Coors’ relationship with Colorado’s iconic Red Rocks Mountain Park.”

OVO Arena Wembley, now in its 90th year, is looking to reimagine itself, and this new lounge – boasting “plush seating, sophisticated design, eye-catching visuals, pops of neon, and tour artwork” – forms part of the transformation.

“As part of the long-term vision and investment into OVO Arena Wembley, this re-imagination is set to elevate the complete fan experience and future proof the venue for years to come,” the press release continues.

The first event to showcase the new lounge will be Sean Paul’s April 18 headline show.

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The Coors Lounge can function as a venue in its own right to host DJs and live entertainment after the main-stage program has come to an end.

Coors Lounge guests are promised “the best seats in the house, with new premium seats added to the front rows of blocks, close to the stage.”

By summer, guests will have direct access to their seats, bypassing the concourse thanks to a brand-new cut-through.

John Drury, vice president and general manager of OVO Arena Wembley, commented, “We are thrilled to partner with Molson Coors to bring the Coors Lounge to life here at OVO Arena Wembley. This new collaboration reflects our continued commitment to the amazing legacy and longevity of the arena, as a destination that offers not only incredible live events but also the very best in hospitality experiences for our guests.”

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Hannah Norbury, marketing director Western Europe at Molson Coors Beverage Company added, “Coors has always been about celebrating memorable moments, and there is no better way to do that than by partnering with an iconic venue like OVO Arena Wembley, which brings people from across the world together to experience the best of live music. With the arena’s incredible legacy and ongoing transformation, the Coors Lounge and our range of drinks are the perfect additions – delivering a premium atmosphere which complements the energy and excitement of live events.”

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