Pitbull, Jelly Roll, Chris Stapleton Perform At NCAA March Madness Music Festival in San Antonio April 4-6

The NCAA and TNT Sports Live Events announced the star-packed line-up for the 2025 NCAA March Madness Music Festival including headliners Pitbull, Jelly Roll and Chris Stapleton.

The free, all ages, three-day event takes place April 4-6 at Tower Park at Hemisfair in San Antonio and is presented by AT&T, Coca-Cola and Capital One in conjunction with the 2025 Division I Men’s Final Four.

On April 4, Grammy-Award winner Pitbull headlines the AT&T Block Party with breakthrough artist Doechii and R&B standout Ravyn Lenae from 4:30 to 10:00 PM local time. AT&T customers can access expedited entry through the AT&T Fast Lane by showing the AT&T icon on their phone screen.

Four-time Grammy nominee Jelly Roll headlines Coca-Cola LIVE! on April 5. Grammy-Award winning artist and producer T-Pain will also perform. Scheduled from 3:00 to 8:30 PM, the lineup also includes Willow Avalon. Concertgoers can check out the Coca-Cola Chill House where fans can sample Coca-Cola, Coke Cherry and the new flavor Orange Cream.

Eleven-time Grammy winner Chris Stapleton headlines the Capital One JamFest on April 6. Scheduled from 2:30 to 10:30 PM, the lineup includes Grammy nominee Benson Boone, Nathaniel Rateliff & The Night Sweats and country duo Brothers Osborne. Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge.

March Madness Music Festival is a non-ticketed event that is free and open to the public. First come, first served, the park will close once capacity is reached. Fans can line up as early as 7:00 AM each day (the festival does not allow overnight camping).

The March Madness Music Festival is known for its slam dunk musical performances. Some of the artists who have helped celebrate Final Four weekend in the past include Mumford and Sons, Jonas Bros, Kendrick Lamar, Rihanna, Lil Nas X, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, Weezer, Bruce Springsteen and the E Street Band, The Killers, LL Cool J, Sting, Dave Matthews Band, KISS, Kenny Chesney and Fall Out Boy.

The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which TNT Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032. CBS Sports and TNT Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks (TBS, CBS, TNT and truTV) and NCAA March Madness Live. Games airing on CBS will also stream live on Paramount+ and games airing on TBS, TNT and truTV will also stream live on Max. CBS will televise the Final Four beginning with the National Semifinals on April 5 and then the National Championship on April 7.