2025 Women Of Live: Lauretta Alabons

Lauretta Alabons
Co-Founder | LAMC Productions
Founder | LA Comedy Live

BIG IN SINGAPORE | On shows like “Rolling Good Times” and “Showbuzz” she interviewed celebrities such as Brad Pitt and Gwyneth Paltrow.
LOOKING AHEAD | Exploring equity investment opportunities to build a team
and expand the business across Asia.

As co-founder of LAMC Productions, one of Singapore’s major promoters, Lauretta Alabons has a towering influence on the city-state’s status as a regional concert hub, which, as anyone who has kept up with the Southeast Asia music scene knows, has grown exponentially in recent years. She taps into experience that’s deep and wide, having established herself as a popular broadcast talent in Singapore before starting LAMC with her husband, Ross Knudson, in 2001.

In addition to running LAMC, which has brought scores of major international acts to Singapore, including Metallica and Lady Gaga, Alabons launched Southeast Asia’s biggest comedy event, LA Comedy Live, which has featured standup from Trevor Noah, Margaret Cho and Chris Tucker. She also worked with the Queens from RuPaul’s Drag Race and created an award-winning podcast, “Words and Music.”

“We understand the power of music to connect people,” says Alabons, “and as music lovers ourselves, we strive to find meaningful ways to show our appreciation to the fans who make everything possible.” So one of the most significant initiatives she undertook in the past year was the Sum 41 Fan Meet Up. “It was not just a Meet Up, but a celebration of the band’s incredible journey and the memories they’ve created over the years,” she says. Alabons has played a significant role in boosting women professionals in Singapore.

“The success of women artists in 2024 is driven by a cultural shift towards more inclusivity and a greater focus on empowering women in the industry,” she says. “To nurture young female artists, we must concentrate on providing mentorship, equal opportunities and supportive, inclusive environments that allow them to thrive artistically and professionally.”

As a pioneer for women in her specific bailiwick, she understands the hurdles that remain. “The state of women in the live industry has certainly improved in recent years, but there is still progress to be made. Women continue to face gender bias, underrepresentation in leadership positions and unequal pay. It’s crucial that we push for greater inclusivity at all levels of the business.”