2025 Women Of Live: Lucy Dickins

Lucy Dickins
Global Head Of Contemporary Music & Touring | WME

WISE WORDS | “Never be afraid to share an idea – no idea is a bad one, and just one
can spiral into a success story!”

The WME music department, led by Lucy Dickins, has had an incredibly impressive year with some of the most successful touring acts of all-time.

Exhibit A: Coldplay, whose “Music Of The Spheres Tour” last year crossed the billion dollar threshold while selling a record-setting 10.3 million tickets with 48 more gigs on the books for 2025 (WME books Coldplay internationally).

Exhibits B: Zach Bryan, who just announced the biggest stadium concert of all time at Michigan Stadium in Ann Arbor where he is booked to play to more than 112,000 fans on Sept. 27..

And then there’s C, D, E, etc.: the rest of the agency’s roster that includes Billie Eilish, Chris Stapleton, Shakira, Luke Combs, Dua Lipa, Bruno Mars, Linkin Park, Olivia Rodrigo, Pearl Jam, Nine Inch Nails, Teddy Swims, Pitbull and J Balvin, among many others.

There’s one other artist, who last year did nothing less than set a new paradigm for the live business. “It has to be Adele in Munich,” Dickins says when asked of her favorite show she attended during the past year. In August, Team Adele transformed a German industrial park into a carnival-like complex for 10 massive pop-up stadium shows.

“She was somehow able to take an 80K capacity bespoke venue and make it feel like an intimate experience for every attendee.”

For Dickins, the most senior women in the music agency business, continuing to support women is paramount to her.

“Women in music have been paving the way for others to follow — from taking other women artists on tour with them, to championing their work, to hiring more women on their own teams,” she says. “It’s important that those with power continue to lend their voice to rising women in music — festivals need to showcase these women, awards need to recognize them, and companies need to hire them.”

Dickins is a working mother and clearly family is at the center of her life with her brother Jonathan managing Adele and her father Barry Dickins starting International Talent Booking agency. Here, though, she shouts-out a lesser known family member for her own personal Hall of Fame: “My mum – she helped me shape my confidence and self-worth, whilst also teaching me to treat others with compassion and understanding.” The apple falls very close to the tree.